Several remixes were eventually released, including one by Play & Win which featured a horn section compared to Yolanda Be Cool and DCUP's " We No Speak Americano" (2010) by MuuMuse writer Bradley Stern. It was sent to Romanian radio station Radio 21 on 25 January 2010, as the fourth single from Inna's debut studio album Hot (2009), where it was played for the first time during the "Muzica Ta" ("Your Music") radio programme hosted by Marian Soci. "10 Minutes" was written and produced by Romanian trio Play & Win members Sebastian Barac, Radu Bolfea and Marcel Botezan, and they also received credit as featured artists. Commercially, the song was a modest hit, reaching the top 20 in a few countries. For further promotion, Inna also performed "10 Minutes" on several occasions, including at the 2010 Romanian Music Awards and during her own Inna: Live la Arenele Romane gig in Bucharest, Romania in 2011.
Shot by British director Paul Boyd in London, United Kingdom, it mainly portrays Inna residing at a club with fellow background dancers. The song was aided by an accompanying music video uploaded on 26 June 2010 onto the singer's YouTube channel. Reviewers praised "10 Minutes" and deemed it one of Inna's highlights in her career. Its style was also regarded as a departure from her past work by both Inna and one critic. Written and produced by Play & Win members Sebastian Barac, Radu Bolfea and Marcel Botezan, "10 Minutes" is a synth-pop and electropop track stylized to fit the style of music consumed in the United States. It was released as the fifth single from the record on 25 January 2010. " 10 Minutes" is a song recorded by Romanian singer Inna for her debut studio album, Hot (2009), featuring Romanian trio Play & Win.